Copywriting has become an essential skill for e-commerce entrepreneurs. Indeed, if product photos and videos are crucial on an e-commerce site, texts are just as important!
Well-written texts can make all the difference, create an emotional bond with your target, arouse desire and above all trigger the act of purchase. That’s the goal, right? If you’re wondering how to use copywriting to boost your sales, you’ve come to the right place!
In this article, we’ve put together 6 tried and tested copywriting principles that you can apply to your business. We will also share examples of copywriting from brands that are experts in this field. Finally, if you want to work on your copywriting skills, we will discuss the possibilities of copywriting training.
Are you creating a website and working on your texts? Here are 6 tips for texts that convert.
1) Appeal to emotions and feelings
Why does a person buy a product? Maybe because they need it, but mostly because they want it. The challenge is to seduce and for that, nothing is better than emotions! It is not a question of having a rational speech, with well-constructed arguments, but rather of arousing feelings and appealing to the imagination! To help you, think about the situations in which your product will be used and what your target might feel at that moment.
2) Avoid overly descriptive approaches
If your product sheets should present all the features and functionalities of your product, it is not a neutral and factual exhaustive notice. Emphasize your product’s assets, with the benefits of each feature and why it is important. For example, in the description of a menstrual panty, rather than writing “absorbent system”, prefer a formulation such as “absorbent system to avoid leaks and stay dry”.
3) Keep it simple
Attention spans on the Internet are getting shorter and shorter, and anything that is complicated or too difficult to understand can lead to immediate zapping. To avoid this, remember to use short sentences and easy-to-understand words. Sentences that are too long, convoluted or lengthy should be avoided, as well as jargon, overly technical vocabulary or acronyms that are not understood by everyone!
4) Encourage action
Do not hesitate to guide the reader, especially to buy your product. To do this, use calls-to-action with action verbs. For example: “Discover the exclusive promotion”, “Add to your cart” or “Take advantage of this offer”. The user journey must be fluid and clear, otherwise you risk ending up with a low conversion rate and abandoned shopping carts!
5) Create a sense of urgency and scarcity through copywriting
Another trick to get your customer to buy without waiting: create a sense of urgency and scarcity. How do you do this? By mentioning that the offer is limited in time or that it is reserved for the first 1,000 buyers for example. Consumers like to feel like they’re getting a bargain and benefiting from good deals!